Winning the SEO game is not as difficult as people make it out to be. Rather than thinking very short term, you have to look out into the intermediate future.
One of the things that give people such a tough time is they are not able to sustain that drive and determination that is so critical to getting anywhere. You may be wondering since you have no experience, though. Many people read something and promptly forget about it, and that is one thing you must avoid at all costs.
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Search engines have an impossible time dealing with Flash based sites, or really having it anywhere on the site. If you have it then you will have to work a lot harder for your ranking effort. Obviously it is a problem when a part or all of your page with the Flash on it is never read by the search spiders or bots. You do what you want in this case, so we just wanted to make you aware of this fact.
Don't ignore the importance of internal link building because linking back to your own content can give you a huge boost in the search engines. Wikipedia happens to be the biggest example of how powerful internal link http://www.lynda.com/search?q=seo building can turn out to be. Never put the cart before the horse, and with this we mean that you need to know what you are doing before you jump in with both feet. So then it can be a situation in which the more, the better.
Content is more important than ever with the Panda update by Google, and that is all about quality content. All of use want a rich experience on any site, and that typically equates to content that gives value. You have seen poor content, we all have, and you know what needs to be done in this area to attract people. If you build up a solid base of excellent content, then other sites may want to link to you on their own, but you will get backlinks from good sites much easier. There are mainly two ways to create content for your site; outsourcing it to freelancers or spending the time yourself to write it. You have to execute your SEO campaigns every day for backlinking, and that can get extremely tedious. You know about algorithm changes, and that makes it necessary to know what is happening in your industry. Some of these things are just annoying to deal with every day, and you will get tired of constantly backlinking. You have to figure out the value of your time per hour, and then see if it is worth it for you. So go ahead and start applying the basics, and you'll automatically be ready for the other advanced stages.
